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Product Features
WOWLights markets itself as a turnkey holiday display vendor, primarily targeting first-time builders. In practice, the offerings are very expensive and limited, the company does not ship all products directly (some are drop-shipped from third parties), and the catalog is built mostly around resold Light-o-Rama (LOR) products - hardware that is mostly outdated, overpriced and has limited expandability.
HolidayCoro takes the opposite approach: we design, build, support and ship our own modern pixel hardware direct from our Texas warehouse - no drop-shipping, no reseller markup, no proprietary lock-in. Our packages bundle modular pixel controllers, props, power, and enclosures into the same turnkey approach WOWLights uses, but at substantially lower cost with hardware that scales to displays of any size.
| Feature | WOWLights | HolidayCoro |
|---|
| Business model | Mostly Light-o-Rama (LOR) reseller with many drop-shipped third-party products | Manufacturer - we design, build and support 100% of our hardware | | Light technology | Legacy AC mini-lights and resold LOR pixel hardware | Modern WS2811 / WS2815 RGB smart pixels - industry standard and Legacy AC Lights | | Pricing | Very expensive - LOR hardware Reseller | Lower - direct from manufacturer, no middleman | | Customization | Mostly Fixed packages, No controller customization | Modular Flex Expansion + custom controllers (CPU, power, voltage, ports, warranty) | | Software | LOR S6 (paid) | xLights (free, larger community) and/or LOR S6 | | Display expandability | Limited (LOR network ceilings) | Vastly higher - up to ~22,000 pixels per Flex 48 SPI controller | | Shipping | Some products drop-shipped from third parties | Direct from our Texas warehouse, 99%+ same / next business day | | Order tracking | Standard order status | Santa's Workshop Live Tracker - real-time custom build progress | | Standard warranty | 1 Year Warranty | 30 days standard, 1 yr / 3 yr extended (covers shipping both ways) | | Communication channels | Email, phone | Phone, email, chat, paid priority, free Facebook community group | | Target customer | First-time builders only | Beginner through advanced - the same hardware scales with you | | Distribution | Reseller (LOR) + drop-ship | Direct - no dealer markup |
Modern hardware that grows with your displayBeginners often outgrow their starter system within a season or two. WOWLights packages built around legacy LOR AC and proprietary pixel hardware do not scale well past basic displays. HolidayCoro's modular Flex Expansion approach lets you start small and add capacity by installing additional boards into the same controller chassis - without throwing out your investment. xLights gives you the larger learning ecosystemWOWLights focused on tying customers to LOR S6 software which is paid. HolidayCoro hardware works with xLights (free, with the largest community of users, YouTube tutorials, and free sequence libraries) or LOR S5/S6 if you already locked in. What you get with every HolidayCoro controller
- 99%+ same / next business day shipping with overnight options available - no waiting on production runs
- Fully customizable controllers - choose CPU (AlphaPix Evolution / HinksPix), power output, voltage, SPI output count, long-range receiver ports, and warranty term, all built and shipped same or next business day
- Santa's Workshop Live Tracker - real-time visibility into every step of your custom controller or prop build so you know exactly when it ships
- 30-day standard warranty included with affordable 1-year and 3-year extended options that cover both inbound and outbound shipping for warranty service
- xLights auto-configuration - one-click controller configuration in the free xLights software
- Free xLights models downloadable for every prop and controller at www.holidaycoro.com/models
- US-based direct support via phone, email, paid premium tiers, and a free Facebook community group
- Industry-standard protocols - E1.31 (sACN), Art-Net, DDP, and DMX so you are never locked into proprietary hardware
Frequently Asked QuestionsI am a first-time builder. Is HolidayCoro really beginner-friendly? - Yes. Our Ready2Run packages are designed exactly for first-time builders - everything you need in one box, pre-configured xLights model files, free Facebook community group with thousands of helpful members, and direct phone support during business hours. The advantage over WOWLights is that the same hardware scales as your display grows. Can I run my existing WOWLights / LOR display alongside HolidayCoro hardware? - Yes. E1.31 carries both AC dimming channels and pixel data. Run your existing LOR controllers on the network alongside new HolidayCoro pixel controllers, sequenced together from a single xLights or LOR S5 installation. See our LOR integration guide. Need help choosing? |
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